About Us

Soccerkraze is a local family owned soccer store. Our main goal is to provide you with a pleasant and comfortable shopping experience. We carry the best quality soccer products to meet all your soccer needs. Our friendly and knowledgeable staff is always available to help answer all your questions about any of our soccer products. We are passionate about soccer and it shows ... so join the kraze the Soccerkraze!!!


Luis Ruelas - Sales and Purchasing Manager

Luis is one of the most recognized soccer talents in the Bay Area and was recently nominated "High School Coach of the Year" by the San Jose Mercury News. Previously, he was the editor of mlsnet.com the official website of Major League Soccer. A rich soccer history backs Luis inside and outside the field. He conducts the soccer program for Overfelt High School giving the Royals their sixth league title on his third year as a head coach. He also coaches the Union City Eagles U-13 boys recently crowned state champions, the first for the UCYSL in thirty years. In addition, he contributes yet again to the Soccer world as a Spanish radio commentator for the San Jose Earthquakes. Luis enjoys soccer at all levels. He has also spent time with advocate farm families helping them to raise educational status as a leader of the Mexican-American Sports Association, a joint effort of the bilateral governments of Mexico and USA. Besides soccer he enjoys open wheel racing of IRL and Champ Cars and is a native of Jalisco Mexico. His vast knowledge and experience are undeniable and he will gladly answer any questions that pertain to the soccer world or any of our quality products.Contact Luis via phone at 1-866-96KRAZE(57293) or via email atLuis@socccerkraze.com

Dora Montes-San Jose, CA Store Manager

You could pretty much say it was love at first sight. Dora fell in love with soccer when her eldest of two sons (Carlos & Tony) started to play in his first recreational soccer league back in 1997. It only took one game to get her hooked. Ever since then, Dora is a proud and active soccer Mom. Weather it be world soccer or her son's league, she follows soccer closely. In keeping up with the family, her husband whom previously played in leagues is also big soccer fan as well as an assistant coach in the league where their eldest son currently plays. (Class 1 Competitive youth soccer league, also known as a) A native of Nayarit, Mexico, Dora is a very devoted fan of the Chivas soccer team (Mexican league). As your friendly sales manager/representative, she is always willing and committed to providing you with excellent customer service on all the quality soccer products we carry. Contact Dora via phone at 1-866-96KRAZE(57293) or via email at Dora@soccerkraze.com

Rocio Montes- Newark, CA Store Manager

Rocio has stepped in and graciously taken over as manager for our Newark store. In the past 3 years she became a key sales member and gained insightful knowledge about the soccer retail world as assistant manager at our Campbell, CA store. Rocio has been married to Juan for 12 years and has 3 sons. While her husband is a die hard Cruz Azul Soccer Team fan, Rocio in turn favors the Chivas Soccer Team (Mexican Soccer Leagues). The vast knowledge and interest she has obtained also comes from her field experience while playing Goalie as she attended Universidad Autonoma in her native, Mexico. Her eldest son Rafae is into technology, reading and swimming, while 4-year-old Juan Carlo says he likes Golf and Soccer. The love for soccer was passed down to her middle son, 9 year old Ricardo whom started playing at 31/2 years and has turned out to be quite a fast and feisty Striker. His most recent list of wins includes the 2010 22nd Annual North vs. South Summer Classic in, the 2010 Eagles Spring Classic in Camarillo, CA and the Nor Cal Fall 2009 league where the team finished the season undefeated and Ricardo ended the season by scoring 42 goals. Ricardo’s team also placed 4th out of 92 teams in the Nor Cal 2009 State Cup. As your Newark/East Bay Soccerkraze Store Manager, she is always willing and committed to providing you with excellent customer service on all our authentic quality soccer products. Contact Rocio via phone at (510) 494-9910 or via email at Rocio@soccerkraze.com



Amanda - Redding, CA Store Manager

Amanda is the store Manager for our Redding location. She has been playing soccer since 1992; She started out playing at the recreation level and soon moved up to Division 1. It was a great experience to be on the first Missfit team, where Steve Hoxie and Mark Starr were able to train and assist her developing her soccer skills so she could continue to move onto the college level. Amanda received a scholarship and was recruited to play for Simpson University for two years. Next she traveled internationally which included the opportunity to spent time in Germany. Sadly, due to timing issues Amanda just barely missed the opportunity to watch the Woman's World Cup, before she moved back to the Redding. She enthusiastically continued to be part of the soccer world by coaching local junior and high school teams. It is very exiting to Amanda when she hears about local young athletes being scouted. Amanda stays connected with her soccer community by helping the Missfit club and playing in adult leagues every week. Soccer is a part vital part of Amanda’s life and she genuinely loves the Sport. As your local friendly sales manager/representative, she is always willing and committed to providing you with excellent customer service on all the quality soccer products we carry. Contact Amanda via phone at (530) 221-1515) or via email at Amanda@soccerkraze.com